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I can turn various sections of my mind map into slides which makes a large mind map much more manageable when it comes to explaining what I've been working on. The presentation mode is very helpful, too, when I want to showcase only a part of the mind map for a client meeting, for instance. This is great for the way I work because I have so many thoughts and ideas and now I have a way to corral them until I can use them. Once I've figured that out, it's easy to move my ideas into the mind map. I use the XMind Pro version which also offers a brainstorming feature which I use for catching all my thoughts before I know exactly how I want to organize them. I like that it's very quick to jot down my ideas and move them around to make them fit more logically into a sequence. I remember thinking that it was very intuitive when I first tried it out, and as I use it more and more, I'm discovering that it's also surprisingly powerful. Pros: I love that XMind is so easy to use and yet so powerful. The clip art and ability to use straight or curved lines, and format text as I like helps for communication also. And sometimes I just data-dump a brainstorm of ideas for whatever I'm working on. Other times for organizational charts or taxonomies. Sometimes I also use it for building models for presentations. I start with these 4 trees on the mind-map but the results can cover hundreds of branches as each branch stimulates new ideas. 4MAT is a good process and worth learning more about. ? What if it everyone knew/did/felt this? 'What if?' is designed to stimulate the thinking processes based on the Why, What, How of the article/book/presentation. The WHY is all about "Why should people read/know/care about this?", then WHAT is it that I want them to know/do/feel, and HOW do they do this, then finally the IF? is all about What if? What if I (the reader) do this and it works or doesn't work? What if the next step is. I typically use the 4MAT model (as originally developed by Bernice McCarthy in 1980) which creates a 4 way mind-map, starting with WHY in the top right quadrant then WHAT in the lower right, HOW in the lower left and continuing clockwise to create a branch about IF? in the top left quadrant. Mostly I like that it's a fast way for me to scope and think about an article or book. And can form the basis of a great Prezi layout if you use the clip art. Overall: I use it for mind-mapping my articles, presentations, and books.